Services

Website Design and Development

Restaurant Design Online

Besides the basics i.e. company name, contact information (email, phone, and address), and a short explanation on what you do and for whom you do your website must keep customers well-informed. Not only will we map out the whole design, we will give you a couple of options to chose from.Besides word of mouth, organic social media, paid campaigns, and SEO, your personal website can increase brand awareness and ultimately lead to more business.

New Concept Development

Every restaurant, big or small, should have a theme, an identity.

If you are clear about the food that you want to serve, leave it to us to develop the look.

Restaurant websites provide an excellent channel to showcase your brand through photography, curated content, your menu and other information a customer would find useful about your restaurant.

Online Ordering System

Catering & Off-Premise Sales

On-premise catering - Customers are welcome to the restaurant for a special party or meal Off-premise catering - The restaurant brings the food to the customer, either in their home or at another location that does not serve food.

  • Weddings
  • Birthday Parties
  • Anniversary Parties
  • Business Meetings
  • Conferences
  • Luncheons
  • Holiday Gatherings
Gift Card Management

Gift cards have always been a valuable source of revenue for restaurants and gift card sales have been on the rise for several years. When customers purchase gift cards, restaurants can use that cash immediately. This money can then be used to pay for rent, inventory, staff, or other bills.

If you don’t already have gift cards in place at your restaurant or if you’re looking for a new solution, we will help you get set up with customizable gift cards that integrate with your POS.

Digital gift cards allow customers to immediately support your business, without the need to set foot in your store. Not to mention, research has found that the average load of stored value is consistently higher with digital gift cards than with physical ones.

Restaurant Technology (online Ordering)

By eliminating the need for personal interaction, you free your staff for other tasks and empower guests to dictate their own pace. You can save on restaurant waste by removing the need for paper waitlists or menus, which enhances quality and accuracy.

Using QR Codes On-Premise

In the era of social distancing, QR codes are more than a quirky marketing stunt, but an actionable item

QR Codes and Menus

As guests are seated, wait staff can direct them to a QR code on the table, which sends them to a site with the menu items. It is easy to both create and scan the codes, and you can train your staff to quickly explain how to use what may be a new feature to many. Your guests scan the code, peruse the menu, and place their order in your increasingly contactless restaurant.

QR Codes and Waitlisting

As above, QR codes can help incoming guests to get in line via your reservation system. With increasing foot traffic as restrictions ease, QR codes at your hostess stand allow customers to get in the queue without physical interactions.

Order Ready SMS

Order Ready SMS is a followup text informing guests when their food is ready. A robust kitchen display system or waitlisting program provides this functionality, allowing restaurants to send automated messages to customers patiently awaiting their opportunity to sit.

Order Ready Screens

Like order ready SMS messages, order ready screens are a great way to allow guests to spread out while providing them the information that they need in-house to know when to pick up their food.

Mobile Application

Having an app that’s dedicated to your restaurant can be very beneficial.Considering consumer behavior and the ever-growing adoption of mobile devices, it’s clear that restaurants should embrace the potential that mobile apps represent for their businesses. Restaurant owners that adapt to mobile are sure to have an advantage over those that don’t.

Benefits of restaurant app development
  • Boosts your restaurant brand and customer engagement
  • Better payment processing
  • Increase your bookings
  • Build loyalty
  • An effective way to get customer feedback

We will design an app that covers all the above benefits and extrapolates the data that can be used for further marketing activities.

Digital Marketing Services

Google Marketing (SEO & Google Listing)

‘Google my business’ is an easy way to freely list your restaurant website on Google. Through it, users can find all the information in one place such as business hours, location, contact information, reviews, and busy times.

With all the information, customers can decide if they want to visit your restaurant or not. If you do not set up this page, you will lose the chance of featuring in the top of search results.

Search engine optimization (SEO), which uses organic strategies like blog posts, web pages, and videos to appear in search results.

Simplified, paid search produces results faster but requires a consistent financial investment to maintain. SEO can take several months to produce organic leads. However, once you rank for a keyword, SEO generates traffic for months or years.

Things Paid Search and Organic SEO have in common

Paid search and organic SEO are both ways to connect with interested buyers when they are searching for your product or service.

  1. Both Drive Traffic
  2. Both Target Search Engine Rank
  3. Both Use Keywords
  4. Both Improve with Customer Insight

Results improve for both methods when you understand your audience and their needs. Marketing should reflect what customers are thinking while they search for products or services.

It isrecommendedto use both SEO and SEM – integrated and strategically aligned.

Social Media Marketing

Through social media, you can drive traffic to your website, interact with customers, and give people a chance to address their complaints. Plus, you can host various contests on your social media sites and encourage customers to participate.

A survey by restaurant marketing agency MGH revealed a few insights into how today’s diners use social media to choose their next dining destination:

  • 36% of U.S. diners follow restaurants on social media.
  • 45% of U.S. diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself.
  • 21% of U.S. diners claimed social posts could be a deterrent.
  • 22% of U.S. diners said a restaurant’s social post enticed them to return.
Paid Campaigns

Paid search, SEM, and PPC all refer to paid search advertising. The biggest player in SEM is Google, which currently captivates 92 percent of web traffic worldwide.

As customers search online, paid search ads appear at the top of the results. Users click the link or click-to-call with their mobile phone.

Advertisers pay cost-per-click (CPC) or cost-per-thousand (CPM) impressions.

Running a Google Ads campaign does not help your SEO rankings, despite some claims that it does. However, paid search ads can be instrumental in expanding your reach and attracting quality leads online.

Google Ads (formerly Google AdWords) is the best-known SEM platform. There are others, including:

  • Google Product Listing Ads
  • Google Shopping Ads
  • Microsoft Advertising (Includes Yahoo and Bing)
Menu & Recipe Development

Some customers may have food allergies or have special preferences. To cover the needs of a larger audience, provide restaurant visitors with an opportunity to add or exclude ingredients or choose the main ingredients themselves. They will appreciate it.

You can present your menu in a variety of ways, but the rule is to keep it simple. We will help you arrange your menu items by categories (and subcategories) so users can easily find the dish they’re looking for or device menus that highlight what you need to put out there.

Marketing Strategies

The restaurant business is only getting more competitive. We will work out the strategies, pre- and post-opening, marketing plans to show investors how you plan to gain traction leading up to opening day, as well as how you will keep the momentum going. We will have a solid plan in place to generate attention on your own through social media, your website, and media connections.

You can present your menu in a variety of ways, but the rule is to keep it simple. We will help you arrange your menu items by categories (and subcategories) so users can easily find the dish they’re looking for or device menus that highlight what you need to put out there.

Branding & Brand Development

Brands usually do not “just happen” either. They are highly curated, the result of many decisions and an empathetic viewpoint towards the customer experience.

Cultivating a restaurant branding strategy is no different than any other kind of brand.

With a clear mission statement, we will help other branding and marketing efforts flow more smoothly.

This is our process for a basic site design and development. If are interested in any of our other services, such as logo design, SEO, or copywriting, these will be implemented during different phases based on your needs.